Belinda Cooper

Business Designer

Belinda is passionate about behavioural science, psychology, and marketing and communication. Her expertise stems from a background in Gamification and Psychology. Belinda approaches projects with an open-mind, which stems from growing up as a multicultural citizen including having lived in Papua New Guinea, Malaysia, and the U.S.

Belinda’s behavioural science background includes designing and implementing user-centred communications strategies, implementing digital employee engagement platforms, and project support. Belinda also comes from a background in sales and marketing, with experience in government, small-medium enterprise, and the quick service restaurant Industry. Belinda’s professional highlights come from work with The Department of Foreign Affairs and Trade. This included a gamified experience of The Australia in Brief document through a mobile app. Through engaging users with local flora and fauna, the app encourages young people to visit and study in Australia. Another project in the gamification space included working with a rural and remote tutoring not-for-profit. The project aimed to incorporate game-like features to a pre-existing platform to engage users. Belinda has an efficient, productive and timely work style.

Belinda has excelled in her academic endeavours, receiving awards throughout her education for performance. Belinda received a Dean’s Scholar Award in her undergraduate double degree including a Bachelor of Science (Psychology) and a Bachelor of Business (Marketing). She has given multiple presentations to The Girls Leadership Network, speaking to college students about Motivation and Gamification.

Work and thoughts

Empowering Aged Care Quality Assessors with Robust Skills
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Using Gamification to Digitise History
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Ethics toolkit for behavioural designers
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Nudging: How pineapple on pizza inspired recycling
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