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ThinkPLace working on digital strategy for a Singapore Government client

A human-centred IT solution for government

Often, when we talk about technology and systems, people are tempted straight into conversations about new features and functionality, straight to the bells and whistles without understanding who and what the system is designed in service of.

This project began with clear intent that focused on the potential users of an IT system for a government client. Success, said this senior government leader, would be if his people could go home an hour early, shortening even by half an hour the long days they worked. If they could work from Starbucks, making it easier for them to work while out and about.

 

ThinkPLace working on digital strategy for a Singapore Government client

 

THE CHALLENGE

ThinkPlace was asked by a prominent Singapore Government organisation to design a new IT system to manage the agency’s workflow.

Through a rapid, eight-week design process, we worked with the agency to imagine what a new IT system could do to deliver on the organisation’s mission as well as contribute a better staff experience.

 

OUR RESPONSE

With a design team representing the different divisions and roles within the organisation, we used ethnographic methods to learn about the existing system and experience: that every team used it differently, that people had designed myriad workarounds to deal with its peculiarities (including secret spreadsheets, folders and notebooks) and that it was just one part of a tangled web of systems that didn’t speak to each other.

People were serving the systems in place but the systems were doing a poor job of serving people to deliver on the organisation’s mission.

 

HOW WE DID IT

Imagining the ideal day for people in the organisation, we generated desirable user experiences, which we rapidly tested with the wider organisation to ask: What if your day looked like this? 

What if the IT system you had to use each day was a delight to use, supporting you to achieve what you needed to with minimal frustration and maximum smarts?

Only then, armed with a clear understanding of what a system needed to do to deliver on the agency’s mission and delight the people using it, did we dive into details, translating the future into high-level system requirements that could form the basis of a procurement brief for a new system.

 

THE IMPACT

Rather than building another version of today with shinier buttons and newer technology, good system design challenges us to go back to the beginning and ask ourselves: why does this system exist, and who does it serve?

By starting with imagining the change that the system could make for people – and not just the new functionality that could be added on – our design ensured that technology-enabled change delivered maximum value and delight to organisations and users.

 

 

 

 

 

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Client
Singapore Government
Studio
Singapore
Sector
Service
Project Team
Laura  Benns's profile'
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