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ThinkPlace practices human-centred design. We call ourselves human-centred designers. And we have long believed that this is the best way to design for maximum impact and for positive change in the world.
Human-centred design means using tools and methods to understand the needs of the people we design with and for. It means we go to great lengths to ensure that voices of people throughout the system are heard and included as we design better futures – including services, models and systems.
ThinkPlace has won a major award from the Boston-based Design Management Institute for an ambitious project that uses design thinking to reimagine the global humanitarian system.
The Design Value Award, shared with client the Overseas Development Institute, was presented at a ceremony in Boston. Design Value Awards, recognise teams who have delivered significant value through design or design management practices.
The numbers are more than intimidating.
Across Australia, more than 10,000 businesses entered the Telstra Australian Business Awards for 2018.
And from that pool – across every state and territory – just four national winners were selected after going through a comprehensive judging process led by some of the nation’s top business minds.
It’s the sinking sensation of the silence that never ends.
As a researcher you know you are struggling. Your pre-agreed, pre-formulated, pre-written questions are landing on your subject’s nose like a heavyweight’s punches.
Designed to elicit conversation, provoke reflection and stimulate creative thinking they are having the opposite effect. Your subject looks dazed. His shoulders shrug.
“Bank the way you want.”
“Our focus is on improving customer experience and building trust.”
When you surf the websites of Australia’s largest financial institutions the picture is of an industry obsessed with putting customers first.
Take, for example, the investment specialists who list their top priority for 2018 as: “Continuing the customer-centred transformation of our business.”
They are devastating numbers. Kenya has the fourth-largest HIV epidemic in the world, with a prevalence rate of six per cent. That means approximately 1.6 million Kenyans are living with HIV infection.
And female sex workers are one of the most affected groups.
When Elon Musk talks, people tend to listen. There is nothing artificial about the Tesla founder’s intelligence.
But recently, Musk came forward with a statement that contained a slight downgrade of his usually-interstellar confidence.
Maybe we should just blame Harvard.
In the mid 1940s, students at the Ivy League business school hit upon a new way of thinking about their coursework. Catchy words or phrases that seemed to recur in their lectures and reading were noted down, to be later redeployed. The more they did this, the better their results trended.
In a piece of nomenclature that inevitably spread across the world they called them “buzzwords”.