Service and experience design
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Coffee-crazy Anna Chung arrived at ThinkPlace Singapore with a business card that spoke volumes.
“Good design is like a cold brew done well, complex yet understated” it says. “That’s why Anna is addicted to both. The buzz you get from either is undeniable.”
It seems obvious but so many organisations don’t get it right. Why carry out customer discovery? Why do consumer research?
It’s to ask customers what they want, right?
In 2017, ThinkPlace worked with governments, businesses and not-for-profits across Asia to bring about change that has positively influenced people and the communities, economies and environments they are part of.
This year, we are measuring our success by impact, mapping our work to the global Sustainable Development Goals (SDGs). The SDGs are 17 targets which UN member states have united around as a call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.