Research and insights
There are 7 items in this category.
This will be fun.
It’s a great way of approaching any challenge and it’s a mindset that the newest member of the ThinkPlace USA studio makes her own.
“I take my work seriously but not myself and therefore I aim to approach challenges with a 'this will be fun' attitude and opportunistic outlook,” Brooke Barker says.
ThinkPlace USA is growing. After opening our first American studio in Washington DC earlier this year, we are adding our first American designer to the team.
It seems obvious but so many organisations don’t get it right. Why carry out customer discovery? Why do consumer research?
It’s to ask customers what they want, right?
It’s the sinking sensation of the silence that never ends.
As a researcher you know you are struggling. Your pre-agreed, pre-formulated, pre-written questions are landing on your subject’s nose like a heavyweight’s punches.
Designed to elicit conversation, provoke reflection and stimulate creative thinking they are having the opposite effect. Your subject looks dazed. His shoulders shrug.
In 2017, ThinkPlace worked with governments, businesses and not-for-profits across Asia to bring about change that has positively influenced people and the communities, economies and environments they are part of.
This year, we are measuring our success by impact, mapping our work to the global Sustainable Development Goals (SDGs). The SDGs are 17 targets which UN member states have united around as a call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.