Paola is a Colombian strategic designer, specialized in communication.
She is an expert in Co-creation, Design Thinking and Human-Centered Design approaches, which enable her to design interventions that lead to the adoption of new behaviors.
Such methodologies allow her to consider people, their real needs and the systems in which they interact by getting a deep understanding of what drives people to action, in order to create interventions/ products/ services that add real value to the users and their communities.
Paola has experience in qualitative research methods, in the facilitation of design thinking and HCD workshops and in the intern and extern communication design for enterprises and organizations working in the social innovation field. The areas she is most interested in, are health, education, agriculture, culture, gender equality and sustainable development.
She also has various passions such as illustration, cinematography and copywriting, which had led her to participate in projects in the fields of information design, production design and art direction.
All these passions and interests have allowed her to develop her skills by making her professional life rich and unique.