Martin sees a bright future for New Zealand. A future where commercial and social organisations use their scarce resources wisely; a future where innovation efforts are de-risked by decisions that are truly customer centric and system focussed. With more than 30 years’ experience in the design of communications, brands, retail spaces, digital products and services in B2C and B2B categories, Martin is well-placed to understand complex systems.
Martin’s recent work includes bringing a system-based approach to the transformation of the building and construction industry, helping design services and train service designers, prioritising technology product roadmaps based on customer insight and helping a dairy co-op reconnect with its shareholders. He has also helped numerous export companies get bigger and better faster through work with NZTE.
Martin has a degree in business management with a major in marketing. He is a De Bono Lateral Thinking instructor. Martin attributes part of his success to being a pragmatic life-long learner and explorer in the areas of innovation, design and systems thinking. He has now turned his attention to democratising human centred complex system design.